Maddy Rosenberg and Elena Costelian at opening
MR- No problem finding artist’s who make bookworks. I have been curating for years and I do book art myself, so I already know hundreds of artists. And many find me, too. There aren’t that many outlets for their work so naturally I am swamped with inquiries. Right now, I am adding artists rarely. If it’s someone special who does work that is different from the work I already carry and they bring a new dimension to the conversation, then I will add them to my roster of artists. But at this point, I am trying to limit the artists I add in order to concentrate on selling and promoting those I already carry. So far, the only item I’ve really sold much of via the internet is the magazine. Currently, sales of the work come from the gallery, fairs and appointments. I have been waiting until our online gallery was more complete to promote it, though (it took quite awhile to gather information and load 120 or so artist’s pages). I do intend to do some publicity focusing on the website this summer and to have featured artists on the website, as well.
MR- I don’t feel I have to, I see that culture is already there. It is true that there are those who don’t know about book arts and are excited by coming across it for the first time. But there is a vast hunger out there for thoughtful quality work of all kinds. I am overwhelmed by the response of those coming from all corners of the world who love my vision. I have to say, this has been my biggest surprise, as I did think it would take time to win a larger audience over. I honestly was surprised at how many artgoers and art professionals take true delight in the work and the environment. They have returned repeatedly to exhibitions and events to become a part of the gallery’s community.